The Blue Coat – A Jewish Folktale

Earlier today, I was chatting with a friend of mine and told him about the concept of our new collection and he said: “oh, it really reminds me of The Blue Coat story”.

I’d never heard of that story so looked it up online. (What would we all do without google ?!)

It is wonderful story and it really does capture the essence of our brand story perfectly. Family. Love. Sustainability. Craftsmanship. Storytelling.

Here it is. Enjoy.



I can’t believe that I’d never heard of this wonderful story before. Have you ?




Credit: The Blue Coat 

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